 Posted Tuesday, August 29, 2006 2:08 PM
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Has anyone had experience with this DKI (dynamic keyword insertion) tool that can be used in Adwords?
I can see it being a huge timesaver for PPC managers that have to type the same keywords over and over........but what happens in regard to copywriting and using it on smaller projects?
You would still need to go in and "bold" appropriate words and customize it wouldn't you?
todd walker
entropicstudio.net
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Posted Tuesday, August 29, 2006 10:41 PM
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| For small projects, I would forget about using the Google dynamic keyword insertion tool. Most of the time it is a big time saver, however, I've seen people's campaigns get pretty messed up when the keyword phrase is too long. If you want the most for your money, I recommend writing all the ads yourself and always testing 2 ads to see if you can write a better ad each time. You are correct, the bold text goes a long way in increasing your click through rates.
Travis Newman - Watchdog Affiliate Watchdogs
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