 Posted Friday, August 25, 2006 1:38 PM
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I use a combination of Wordtracker and Overture to assist me in finding the most relevant keywords for a clients site.
Do you have any other tools you would recommend for my "keyword tool belt"?
And do you have any comments on these tools, and how to use them in combination to get the best results?
And how often are you checking on these keywords and changing your Adwords campaign?
Thanks,
todd walker
entropicstudio.net
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Posted Friday, August 25, 2006 2:23 PM
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| To answer your questions: 1. I would also recommend using Google itself. Use the operator allintitle: to find out how high the SEO competition is out there. I have found that if there are over 10,000 websites with your keyword phrase in the title, that is very competative and a bunch of thought should go into weather you have the time and money to go after that type of keyword phrase. 2. I do not change my keywords, however, I will look at my weblogs and see what people are searching for and I will write a new article on that topic to become more of an authority. 3. I check my AdWords campaign about once a week. I do a few tweeks at that time.
Travis Newman - Watchdog Affiliate Watchdogs
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Posted Friday, August 25, 2006 3:55 PM
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In regards to google adwords itself, can you comment on choosing the order of keyword ad placements?
For example, if you choose to pay for top placement of said keyword, it would be $.50. For the second place, it would be $.40, third $.39, and so on.
How important is it to be on their top ad?
Is it just good to be up there, even at the bottom?
You would save a lot of money by choosing second place or further on down in some campaigns.
Thanks again,
todd walker
entropicstudio.net
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Posted Friday, August 25, 2006 6:05 PM
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From what I have found, the first ad positon can waste a lot of money. You get the "window shoppers", if you know what I mean.  The second position is a strong position if you know that you convert your clicks at 3% or higher. Meaning 3 out of every 100 clicks becomes a paying customer in some way. Otherwise, the 3rd and 4th spots are the place to be for the business on a budget. You will get much lower clicks this way, but the people looking are much more ready to buy. Another thing to try is to go after the 2nd position, but put a price inside the ad, so the customer knows what it will cost before clicking. This will save you some money with the window shoppers not clicking. You must be on the first page no matter what (first 8 spots). And make sure that you turn off the content network in each of your campaign settings. This stops clicks from other people's websites where the conversions per click is really low.
Travis Newman - Watchdog Affiliate Watchdogs
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Posted Friday, August 25, 2006 7:43 PM
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Great advice on stuff I have been thinking about while doing these adwords....
Nice to find a forum that can help us out as we try and get our clients sites up and found, and turn those clicks into paying customers!
Thanks a lot.
todd walker
entropicstudio.net
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Posted Saturday, August 26, 2006 5:46 AM
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The tools that you are using right now - Wordtracker and Overture are very good tools for keyword research. At the same time I also think that another tool named Keyword Discovery can help you. Its different from Wordtracker as it shows results for the past one year rather than past 90 days as Wordtracker do.
Also, Keyword Discovery is having a lot of other features like seasonal search trends,cross reference tool etc.You can test the tool as the trial version is also available
Aravind
Aravind Ramesh
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Posted Saturday, August 26, 2006 10:15 AM
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| Yes, I've heard of Keyword Discovery also and from the screenshots that I've looked, it looks like it could be a big help. I'll have to try out the free trail and report back on it. If anyone tests the free trial out, please let us all know about the nice features. Thanks!
Travis Newman - Watchdog Affiliate Watchdogs
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Posted Monday, August 28, 2006 12:07 AM
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Aravind,
thanks for that tip,
I will check them out also and report back.
It's always great to add another tool to my SEO toolbelt!
todd walker
entropicstudio.net
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Posted Monday, August 28, 2006 6:14 AM
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Twalker,
The issue with the trail version of Keyword Discovery is that you wont be able to try out the full features of the tool with it. So you wont be able to analyse the complete usability of the keyword tool. Still you can make some judgements about the quality and value of the keyword tool with the trial version of the Keyword Discovery tool.
Anyway try the tool and see....
Aravind Ramesh
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Posted Saturday, September 02, 2006 1:41 PM
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Aravind,
I signed up for the Keyword Density Tool for the month, and love it so far.
I find the Keyword Density Tool is really helpful.
"Keyword density is number of times a word or phrase is counted on a web page. The keywords can appear in the page title, links and headings, as well as text in the page body. Ideally the keyword density should be around 3% for your major keywords."
I also like the "related","fuzzy","spell search" and "Thesaurus search" functions when trying to find keywords.
Thanks for the tip, what a great tool.
todd walker
entropicstudio.net
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